Monthly archive for March2013

Organize a successful media trip: step-by-step guide

Organize a successful media trip: step-by-step guide

We previously introduced the opportunities and risks of media trips in Banjo PR. Today we are bringing you a detailed step-by-step guide as promised. Every media trip is different, so we are going to be quite generic in this post. Get a cup of tea…

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Book Review: Writing for the Fashion Business, by Kristen K. Swanson

Book Review: Writing for the Fashion Business, by Kristen K. Swanson

Writing for the Fashion Business by Kristen K. Swanson and Judith C. Everett is a Bible for Fashion Journalism Students, PR professionals and other Marketing & Communication people working in the Fashion industry. It is definitely a book to have over the desk to consult…

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Book Review: Ready to Launch: The PR Couture Guide to Breaking into Fashion PR

Book Review: Ready to Launch: The PR Couture Guide to Breaking into Fashion PR

If you are into Fashion PR and Blogging, then you probably know Crosby Noricks’ PR Couture blog. It’s a weekly source of inspiration for those wanting to build up a career in Fashion PR or just get updated on the latest news in the PR…

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Book Review: Fashion Public Relations, by Gerald J. Sherman & Sar S. Perlman

Book Review: Fashion Public Relations, by Gerald J. Sherman & Sar S. Perlman

This (text)book means serious business. Fashion Public Relations by Gerald J. Sherman and Sar S. Perlman is a must read if you are studying any Fashion related degree, but also if you are into self-learning. It includes a lot of useful examples, key terms, questions…

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Book Review: Uncovering Fashion, by Marian Frances Wolbers

Book Review: Uncovering Fashion, by Marian Frances Wolbers

Uncovering Fashion: Fashion Communications Across the Media by Marian Frances Wolbers is the kind of book you would buy if you went to a book shop in search of a Fashion Communications guide. Just by looking at the beautiful front cover -which is very eye-catchy- you…

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Book Review: Will work for shoes, by Susan J. Ashbrook

Book Review: Will work for shoes, by Susan J. Ashbrook

If you have never done celebrity product placement before, WILL WORK FOR SHOES: THE BUSINESS BEHIND RED CARPET PRODUCT PLACEMENT by Susan J. Ashbrook is the book for you. I devoured this book in about two days, after finding it in Amazon for a super interesting…

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