Monthly archive for April2013

Using the Digital Space to Maximize the Most Important Brand You Will Ever Represent

Using the Digital Space to Maximize the Most Important Brand You Will Ever Represent

As a publicist it is your job is to pimp out your brands and bring attention to them. However, if you are not careful, being over committed to other brands will leave your personal brand looking like Andy Sacks pre-intro to the Runway closet.  No…

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Top 10 tips for media career newbies from Cosmopolitan

Top 10 tips for media career newbies from Cosmopolitan

On the 16th of April I was lucky enough to attend Cosmopolitan UK’s first Careers Masterclass at the spectacular Freemasons Hall, London. The event was aimed at aspiring and entry-level media professionals, providing them with tips on making it in this competitive industry. The panel…

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Blog Coaching Sessions

Blog Coaching Sessions

INDEX How to do a PR Research for your blog PR Goals, Objectives, Strategies and Tactics for your blog How to create a media database for your blog How to create a PR Calendar for your blog How to draft a mediakit for your blog…

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Blog Coaching Sessions: Sho ’em whatcha got

Blog Coaching Sessions: Sho ’em whatcha got

Today we are going to talk about different ways of collaborating with brands and monetizing your blog. We will not be rediscovering the fire, just giving it a twist. “But first, my lady, what else can you do?”. Do not fear this question and ask…

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Blog Coaching Sessions: How to draft a mediakit in 2 steps

Blog Coaching Sessions: How to draft a mediakit in 2 steps

“How to write a media k…”, come on, google that. Or better don’t, I’ll tell you what happens: 53 million results pop out like flies on a summer day! That has been one of my most searched sentences ever since I started working as a…

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Blog Coaching Sessions: How to create a PR Calendar

Blog Coaching Sessions: How to create a PR Calendar

Is creating a PR Calendar for your blog among your New Year’s Resolutions? It should be! Now that we have covered important aspects of your PR plan such as conducting a PR research, setting up goals, strategies, objectives and tactics or creating a media database…

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Blog Coaching Sessions: How to create a Media Database

Blog Coaching Sessions: How to create a Media Database

Getting yourself and your blog noticed by media outlets is all about networking. But before talking about how to pitch media, we have to create a database with contacts! A media database is a comprehensive list of media outlets and contacts that you will need…

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Blog Coaching Sessions: Goals, Objectives, Strategies and Tactics

Blog Coaching Sessions: Goals, Objectives, Strategies and Tactics

Last week we spoke about how important it is to do a proper research before creating a PR Plan for your Blog. Today we are going to talk about how far you want to get. You will learn to decide the way you’ll tell your…

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Blog Coaching Sessions: How to do a PR Research

Blog Coaching Sessions: How to do a PR Research

Conducting a solid research for your blog can be as challenging as creating your blog itself. But as with businesses, blogs cannot last in the long-term without planning guidelines in advance. And what do we need to prepare those guidelines? INFORMATION! PR Research will help…

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Blog Coaching Sessions: Learn to work with PR Agencies (II)

Blog Coaching Sessions: Learn to work with PR Agencies (II)

(Read the intro and the first Blog Coaching Session here) Be honest about your viewership. There is this amazing website called Google, and it allows you to find the answer to almost any question, including what a website’s daily traffic is. As absurd as this…

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