Archive for PR

Blog Coaching Sessions: Learn to work with PR Agencies (II)

Blog Coaching Sessions: Learn to work with PR Agencies (II)

(Read the intro and the first Blog Coaching Session here) Be honest about your viewership. There is this amazing website called Google, and it allows you to find the answer to almost any question, including what a website’s daily traffic is. As absurd as this…

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Blog Coaching Sessions: Learn to work with PR Agencies (I)

Blog Coaching Sessions: Learn to work with PR Agencies (I)

So, you’ve started a blog. Congratulations! We probably don’t have to tell you just how much you need the good graces of publicists everywhere to make your endeavor a success. Dealing with anyone in the Fashion industry can always seem a bit intimidating. Think Andy…

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12 PR mistakes that piss fashion bloggers off

12 PR mistakes that piss fashion bloggers off

“Fashion Bloggers are a necessary evil”, or so they say. Fashion PR people should be aware of that fact when starting collaboration lines with them and should take them seriously, even when they do not always agree on bloggers’ explosive success. When I created my…

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30-second killer speeches for Fashion PR gals

30-second killer speeches for Fashion PR gals

“Can you, in 30 seconds or less, convince someone who has never heard of your brand that it’s worth their time to see the collection?”, asks Crosby Noricks from PR Couture to Fashion PR Wannabes. This is one of the trickiest parts of being a…

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How to narrow a pitch for fashion magazines and business publications

How to narrow a pitch for fashion magazines and business publications

“Can you craft a compelling, well-written pitch for both a fashion magazine as well as a business publication?”, Crosby Noricks, PR Couture. When Crosby Noricks from PR Couture suggested this question for this series of posts, I remembered one of the first pitches I ever…

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Are you a walking brand?

Are you a walking brand?

“Like a zombie, you mean?”. Yes, but substituting the word “brains” for “brand”. Extremely bad jokes aside, some people don’t even think this is a real possibility. But there is no bigger satisfaction than being happy doing something you love for the people you love….

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Test your Fashion PR skills with 4 mind-blowing questions

Test your Fashion PR skills with 4 mind-blowing questions

Hi there again, Fashion PR wannabes! After writing the Guide to discover if you would be a great Fashion PR gal in Girl with a Banjo I contacted Crosby Noricks from PR Couture to contrast my ideas and get an extra shot of inspiration. The result…

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Seriously, do you really know everything about that brand?

Seriously, do you really know everything about that brand?

“Do I really need to know everything about my favourite brand to be a successful PR? Is it that important?”. Well, yes! Having a wide knowledge of the brand you want to represent as a PR is key for an easy, happy living. But not…

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Is working for your favourite brand really for you?

Is working for your favourite brand really for you?

Admit it. We all believe we want to be there. Becoming a member of our favourite brand’s PR Team and announcing it publicly through Fashion Monitor sounds like a teenage dream come true. And from the bottom of our –broken– hearts we wish we could…

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Introduction to Media Trips: Opportunities and risks

Introduction to Media Trips: Opportunities and risks

Many PR gals -specially those in the Travel industry- deal with media trips on a daily basis. After organizing nearly 300 media trips in my life I would really like to share what I have learnt with you in Banjo PR. I will try to…

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